The Benefits of Social Media Marketing for Law Firms

On a near daily basis the marketing community posts about the importance of having social media accounts. But what seems to be lacking is the element of education: we forget to explain *how* these platforms benefit business.

For attorneys with long hours, this can make social media seem inaccessible. After 20 years in the digital marketing industry and a long list of legal clients, here's a crash course on why a law firm social media strategy gets you clients.

How Social Media Builds Your Base

1. A Place to Find Your Niche

Based on a 2018 ABA study, **35% of lawyers earned new clients through social media** with 96% of all lawyers having some kind of social media presence. Social media is a surprisingly accurate lead generation tool for future clients.

2. Write and Share Content That Relates to Them

Once you define your niche, put yourself in their shoes, learn what's important, and create or share the most useful content. This makes you an area expert and builds trust.

3. Social Media Builds Relationships

Social media is a great way to "talk" to potential clients and let them get to know you before ever setting foot in your office. Many people don't trust a company without a digital footprint. Sites like LinkedIn, Facebook, and Twitter have become the new way we consume media.

Effective Social Media Usage

The Big 3 Social Media for Law Firms

**LinkedIn** provides a unique opportunity to show off technical knowledge and build a professional network.

**Facebook and Twitter** offer engaging platforms to build your company voice and interact directly with clients — making your company more human and more trustworthy.

Share Useful Content

Having a blog that discusses and answers the most asked questions of your ideal client base is a sure-fire way to bring them to your site. Getting clients to your page this way asserts your position as an industry expert.

Make It Visual

While law is not visually driven like a clothing brand, sharing infographics (like the steps to file a personal injury claim) are easy to understand and easy to share, increasing your chances of potential clients engaging.

Experts in Media Marketing for Lawyers

At [Sting](/about), we have a long and successful history of working with lawyers including small businesses, sole practitioners, and large multi-location firms. We offer all marketing work in-house through experts in [SEO](/services/seo), [Design](/services/web-design), and [Content](/services/content-strategy). [Contact us](/contact) to get started.