The Guide to Unrivaled Law Firm Website Content

From website copy to blog posts, the amount of content produced for your law firm website is substantial. The good news is that this substantial amount provides you with the opportunity to produce some really incredible AND converting content.

One of the most damaging things we see law firms doing with their content is filling it with legalese. So step one: **Stop using legalese.** Even the dictionary defines legalese as 'the language used by lawyers that is difficult for most people to understand.' Your website is not a legal brief — it's where you attract and help prospective clients. The content needs to be conversational and engaging.

**Option one:** Hiring a copywriter with experience in [law firm website copy](/services/content-strategy) does two great things: it results in great content, and it takes the stress off your shoulders so you can focus on being a lawyer.

**Option two:** Read it out loud. Reading your content out loud is a fail-safe way to gauge understandability. Try checking your content with a non-lawyer friend, or someone who fits your ideal target audience.

Great content for your law firm website is all about the audience — your prospective clients. In addition to not blowing over their heads with legalese, you need to **answer their questions.**

Start by answering all the basics: who you are, what you do, where you're located, how to contact you. Then delve deeper. Why you? Your clients are lucky to have you — but do they know that?

The final thing: **tell your readers what to do next.** Having a clear call to action will do wonders. Keep it simple, make it noticeable, and use action language (click, call, subscribe). And have a call to action in more than one spot — don't make clients click back six pages to find that "schedule an appointment" button.

A lot of hard work goes into getting your law firm website where it needs to be. But if you put effort into your content, **the reward will be worth it.**