Artificial Intelligence is no longer a scary reference in a Sci-Fi film used for otherworldly creatures and aliens. It is an integrated part of everyday modern life. For instance, every time you use voice search technology like Alexa or Siri, you use AI. Do you use GPS navigation, autocorrect, home security devices, or filters on social media? These are all AI powered tools. Therefore, you probably use various forms of Artificial Intelligence (AI) without even realizing it.
So it makes sense that Search Engine Optimization also involves the use of AI. Many SEO tools are run by AI or machine learning; it would be impossible to separate the two. But does that mean that Artificial Intelligence can entirely run your SEO strategy? Hardly. Let’s take a look at how AI and SEO interact and how you can make it work for you.
What are AI and SEO?
First, let’s define some terms. Artificial Intelligence is any computer system developed to operate like human intelligence. This means the system is programmed to learn from experience and complete tasks using reasoning, correction, prediction, natural language processing (NLP), and other human-like qualities.
Search Engine Optimization is the process of designing your website and online presence in a way that will rank high in search engine algorithms. This is achieved using specific keywords, language, and page organization tailored to a search engine’s ranking process.
So, how does a search engine rank website content? By using AI. Search engines, like Google, use AI-powered tools to crawl websites, index data, and rank and produce results when a search query is performed. Therefore, AI, Search Engines, and Optimization are uniquely intertwined.
So, can Artificial Intelligence perform Search Engine Optimization? It technically can. But it can’t be done well without human help. The better question to ask is: Can AI be used in SEO? That answer is: Absolutely.
How Can AI be used in SEO?
AI is involved in how search engines catalog their data, therefore, AI can be used to optimize the content being cataloged. Frankly, if you’re not using AI for your SEO content, then you are wasting valuable time and resources that can be used elsewhere.
There are many programs created specifically for each realm of SEO. Here’s a brief look at a few ways AI can be used in SEO.
Onsite Optimization
Is your website set up so search engines can easily crawl and index your information? For instance, do you have distinct web pages with easy-to-read titles and headers? Does your site load quickly? Is it easy to navigate your content across different platforms, such as on a desktop or mobile device? All of these factors play into how your website will rank in a search. Therefore, there are different AI programs that can help automate these systems so that you don’t spend hours and hours formatting your website or researching what you should title each page. It’s wise to use AI programs to do a lot of this work for you and then, of course, comb over it with a human eye to make sure nothing was missed.
Content Creation
The content or wording on your page is arguably one of the most important factors that determine your search ranking. The crawling program will search your page and find keywords that match up with a search query. But it can be challenging to know what words and topics to cover. Therefore, AI programs can complete keyword research for you. This is a very useful way to incorporate AI into your SEO strategy.
It’s important to note that stuffing keywords onto a page used to do the trick, but now AI indexing is smarter and can typically tell whether a computer wrote the information, or if it was written by a person with a human cadence. AI-powered SEO is becoming more prevalent and perfected, but it still doesn’t quite beat out human-created content, therefore, you should stay away from having AI entirely write your content. Just use it for the keyword help.
Data Analysis
Using AI to generate data about your website is a great way to evaluate your SEO strategy. For instance, AI programs can tell you about the effectiveness of your keyword content, can measure your link value, discover content gaps, and so much more. Simply guessing where you should make changes is not a sure way to format your website for the ever-changing landscape of search ranking. Periodically running data analyses will allow you to tweak and format your website for streamlined search ranking optimization. Additionally, some AI processes can accurately predict how algorithm changes will affect your current content and rankings. Using AI to analyze your site is the fastest and most accurate way to ensure that your website remains in the top search results for queries in your content or business realm.
Perfecting Your Search Engine Optimization
When running an online business, you should be using all of the AI technology available at your disposal to increase business. But researching and keeping up with all of the new AI tools that are developed and introduced every day is extremely time-consuming. It can be a full-time job in itself. To keep up without losing valuable time, you should hire an expert.
At Sting Marketing, we stay up to date with the latest technology and developments in SEO so that you don’t have to. Our expert team can help you grow your business by perfecting your website, content strategy, and SEO efforts to align with search results. Are you ready to take your SEO to the next level? Call us to speak with a growth strategist today.
